Marketing Daily
Thursday, December 13, 2007
  • Webster Bank To Brand Walgreen's ATMs In Southern New England

    [Financial Services] The move is the first major push into the Boston area for the regional bank, which is based in Farmington, Conn. The … Read the whole story

  • Six Months With Millions Of Moms

    We spent six months networking with millions of moms across the Internet, observing conversations in blogs, social networks and online communities, and interacting with … Read the whole story

  • EarthLink Debuts Symantec Promo As Part Of Vendor Pact

    [Technology] The Internet service provider will market the Norton 360 service to its own subscribers by sending e-mail blasts and via its service center. … Read the whole story

  • Ask Not For Whom The Internet Buzzes; It Buzzes For Diesel

    [Automotive] Alan Dean, VP/business innovation at BrandIntel, says the tenor of online chatter is a good prediction of market direction. "We will see more … Read the whole story

  • Study: Marketers May Be Banking Too Heavily On New Products

    [Strategy] "It always makes me a little nervous when you see such a heavy emphasis on innovation," says Heidi Krauss, director of Next Level … Read the whole story

  • Gillette Revs Up Next Phase Of Champions Program

    [Packaged Goods] The latest element is a sweepstakes and instant-win game dangling a private training session from legendary golf coach Hank Haney and other … Read the whole story

  • Quiznos Serves Up Hot Loyalty-Building Programs

    [Restaurants] Fun is clearly a key element of the efforts' success. And they have been successful. In fact, Quiznos has 1 million-plus online loyalty … Read the whole story