Marketing Daily
Friday, December 14, 2007
  • Dealerships Increasing Sophistication In The Digital World

    [Automotive] "I think there is a realization that ... dealers want their voice in the market. There is a realization that some people will … Read the whole story

  • Wachovia, SunTrust Tops In Mortgage Customer Satisfaction

    [Financial Services] "Those two companies really commit to customer satisfaction and do what they can to make sure they do that well," says Tim … Read the whole story

  • Study: To Online Shoppers, Price Is Everything

    [Retail] "Because newer online retailers can focus on market share and revenues and not profitability, they are an emerging threat for brick-and-mortar retailers," says … Read the whole story

  • 'U.S. News' Site Ranks Vehicles, Has Kind Words For GM

    [Automotive] Chad Smolinski, VP of U.S. News & World Report's, says automakers take the results seriously, not least because of the U.S. News … Read the whole story

  • Narrative Branding Fixes Company In Consumer's Mind

    [Strategy] The technique, although not new, aims to replace product positioning and help marketers build an emotional connection between the person and the brand. … Read the whole story

  • Heelys, BP Incorporate Free Media In Marketing Mix

    [Retail] "Lots of marketers are using CDs to extend a brand and to offer more information to a consumer," says Ed Bruno, president of … Read the whole story