[Automotive] "I think there is a realization that ... dealers want their voice in the market. There is a realization that some people will … Read the whole story
[Financial Services] "Those two companies really commit to customer satisfaction and do what they can to make sure they do that well," says Tim … Read the whole story
[Retail] "Because newer online retailers can focus on market share and revenues and not profitability, they are an emerging threat for brick-and-mortar retailers," says … Read the whole story
[Automotive] Chad Smolinski, VP of U.S. News & World Report's RankingsandReviews.com, says automakers take the results seriously, not least because of the U.S. News … Read the whole story
[Strategy] The technique, although not new, aims to replace product positioning and help marketers build an emotional connection between the person and the brand. … Read the whole story
[Retail] "Lots of marketers are using CDs to extend a brand and to offer more information to a consumer," says Ed Bruno, president of … Read the whole story