[Spirits] Creative for the campaign will include two alternating billboards that will be interspersed throughout the user experience. The campaign will have a special … Read the whole story

[Electronics] Philips Electronics is asking a court to make P&G;'s Braun stop "falsely advertising" its Pulsonic shaver. Brand guru Al Ries says Braun has … Read the whole story

[Telecom] Beginning in January, Alltel will run mini-commercials on the plasma screens displayed in each Alltel Wireless store. Newsletters, e-mail campaigns and bill inserts … Read the whole story

[Pharma] "Companies are making go/no-go decisions sooner and sooner because there's so much money involved," says a Best Practices researcher. "What we're finding is … Read the whole story

[Retail] Despite such good news from one big-box retailer, other indicators are decidedly less positive. In its analysis of the first 20 days of … Read the whole story

[Transportation] Mintel finds that 39% of respondents from the highest-income households are most likely to agree that air travel is not fun. It should … Read the whole story