Marketing Daily
Wednesday, December 19, 2007
  • Move Over, Music: Absolut Coming To A Jukebox Near You

    [Spirits] Creative for the campaign will include two alternating billboards that will be interspersed throughout the user experience. The campaign will have a special … Read the whole story

  • Braun Not Likely To Suffer Lawsuit, At Least Among Public

    [Electronics] Philips Electronics is asking a court to make P&G;'s Braun stop "falsely advertising" its Pulsonic shaver. Brand guru Al Ries says Braun has … Read the whole story

  • Alltel Readies Marketing For Voice2TXT Service

    [Telecom] Beginning in January, Alltel will run mini-commercials on the plasma screens displayed in each Alltel Wireless store. Newsletters, e-mail campaigns and bill inserts … Read the whole story

  • Research Finds Collaboration Aids In Launch Of New Drugs

    [Pharma] "Companies are making go/no-go decisions sooner and sooner because there's so much money involved," says a Best Practices researcher. "What we're finding is … Read the whole story

  • Best Buy Reports Big Gains; Other Retail Tea Leaves Mixed

    [Retail] Despite such good news from one big-box retailer, other indicators are decidedly less positive. In its analysis of the first 20 days of … Read the whole story

  • Air Travelers Increasingly Dislike Having To Fly, Study Finds

    [Transportation] Mintel finds that 39% of respondents from the highest-income households are most likely to agree that air travel is not fun. It should … Read the whole story