The company's ad campaigns were highly integrated, consisting of in-store, interactive and television pieces all working together to get consumers thinking in a new … Read the whole story
The partnership with Apple makes sense: The new AT&T wants to appeal to a younger crowd. The Apple brand, and specifically the iPhone product, … Read the whole story
Despite distractions, Apple pulled off successful marketing and advertising campaigns and product launches throughout the year, with a continued focus on music and video. … Read the whole story
Consumers can stumble upon anything from chic diamond earrings to a great deal on a laptop to a five-year supply of Cheerios. (What other … Read the whole story
"'High School Musical' is a great example of how we've leveraged a Disney Channel Original Movie that our audience loved from the start to … Read the whole story
Robert Passikoff, founder and president of Brand Keys research consultancy, raves about the brand. "They've done such a good job," he sighs into the … Read the whole story
It's reviving its nameplate with cars informed by its AMG performance subdivision and its flagship S-Class, rather than mass-market entry cars. With the September … Read the whole story