[Automotive] Some analysts say the shortage of product in showrooms reflects the kind of blood-brain barrier between marketing and production: The launch came with … Read the whole story
Direct marketing is not for the weak of heart. Marketers need to simultaneously optimize their products, technology, transactional centers, customer service, fulfillment, analytics, financial … Read the whole story
[Research] Marketers and retailers "have a great opportunity to create a relationship with the customer," says the CEO of Prospectiv. "Consumers may want to … Read the whole story
[Financial Services] The effort, with the Association of Zoos and Aquariums and the San Diego Zoo, includes a nationwide tour of a live gecko … Read the whole story
[Restaurants] Die-hard football fans will have no trouble dialing up a new promotion from Papa John's. TEXTra Points 4 Pizza, which started last weekend … Read the whole story
[Financial Services] "There is an inherent opportunity for issuers to create products that fill the gap between what Gen Y desires from a credit … Read the whole story