Marketing Daily
Thursday, January 10, 2008
  • At CES: Panasonic Targets Gamers With No-Lag Projector

    [Electronics] The projector provides general-purpose family entertainment, from watching movies to playing video games, but "targeting the gaming community is a new effort for … Read the whole story

  • P&G Invites Consumer Videos In Swiffer Cross-Promo

    [Packaged Goods] Glenn Williams, external relations manager at P&G;, says the effort "was inspired by the association people make between Swiffer, music and dancing," … Read the whole story

  • Mars' Pedigree Fetches Role In Tonight's 'Apprentice'

    [Food] Pedigree Food for Dogs, which has long been championing the plight of shelter dogs in its marketing materials, is hoping a group of … Read the whole story

  • KPMG: Industry Is Past Rockiest Part Of Road

    [Automotive] The next phase, says the auditing firm, will be a revolution in technology and vehicle design, with a focus on environment and sustainability. … Read the whole story

  • VF Corp. Raises Outlook, Is Bullish On Five-Year Plan

    [Retail] "Even the businesses that are likely to have trouble showing growth next year are things like denim, which are its steady-eddie staple," says … Read the whole story