Marketing Daily
Friday, January 11, 2008
  • Kia Motors Inks Multi-Year Partnership With NBA

    [Automotive] Kia CEO Len Hunt said the deal complements Kia's sponsorship of individual NBA teams: its sponsorship of the 16 individual teams benefit Kia's … Read the whole story

  • Face It: Emotion Should Be Measured, Harnessed, Says Consultant

    [Research] "Rationality and being 'on message' are fine, but it's more important to be 'on emotion.' Trust, believability, relevance -- all of the motivators … Read the whole story

  • Microsoft Faces Challenge Of Marketing All Of Xbox 360

    [Electronics] Xbox fits into Microsoft's vision for connected entertainment, from Zune and Windows Mobile to Media Center and Media Room. The scenarios bantered about … Read the whole story

  • A Pleased Mitsubishi Re-ups With Arena Football

    [Automotive] Dan Kuhnert, EVP/sales and marketing, says Mitsubishi found the relationship to be a good fit. "An added bonus was that the relationship let … Read the whole story

  • It's Official: Consumers Are Sucking It In

    [Retail] While the weather didn't help, the real villain seems to be the economy. "The retail numbers leave little doubt that shoppers are in … Read the whole story

  • Consumers Consider Sustainability In Choosing Brands

    [Research] According to the survey, 29% of respondents said they look for environment-friendly products or products with environment-friendly packaging, 23% considered "fair trade" or … Read the whole story