Marketing Daily
Tuesday, January 15, 2008
  • They Were Mixing It Up At The Auto Show In Detroit

    [Automotive] The rough mix included automakers without trucks launching trucks, luxury makes launching compact lux vehicles, mass-market brands launching flagship luxury vehicles, and updates, … Read the whole story

  • Pepsi Stuffs DRM-Free MP3 Giveaway In Super Bowl Ad

    [Technology] Pepsi and have teamed up in a nearly yearlong promotion that gives consumers access to more than 3.25 million songs free of … Read the whole story

  • Trade Group Predicts Weaker Sales Through First Half

    [Retail] "Retailers will once again be forced to market to more practical consumers, many of whom will be looking to trade down. Even areas … Read the whole story

  • Audi Gears Up For Super Bowl Ad, Sedan Launches

    [Automotive] Since Audi buyers go to before purchasing, CMO Scott Keogh says, "we have increased our online spend significantly. We are doubling the … Read the whole story

  • Dunkin' Donuts, Milky Way Heat Up Hockey Games

    [Beverages] Mars, which makes Milky Way, accepted a partnership with Dunkin' because the target demo lined up and, with the 85th anniversary of the … Read the whole story

  • Potential Remains For Exploitation Of Boomer Market

    [Research] Boomers are more optimistic about their futures than previous generations had been, feeling that it will somehow all work out, she says. "Boomers … Read the whole story