[Automotive] The rough mix included automakers without trucks launching trucks, luxury makes launching compact lux vehicles, mass-market brands launching flagship luxury vehicles, and updates, … Read the whole story

[Technology] Pepsi and Amazon.com have teamed up in a nearly yearlong promotion that gives consumers access to more than 3.25 million songs free of … Read the whole story

[Retail] "Retailers will once again be forced to market to more practical consumers, many of whom will be looking to trade down. Even areas … Read the whole story

[Automotive] Since Audi buyers go to Audi.com before purchasing, CMO Scott Keogh says, "we have increased our online spend significantly. We are doubling the … Read the whole story

[Beverages] Mars, which makes Milky Way, accepted a partnership with Dunkin' because the target demo lined up and, with the 85th anniversary of the … Read the whole story

[Research] Boomers are more optimistic about their futures than previous generations had been, feeling that it will somehow all work out, she says. "Boomers … Read the whole story