[Automotive] Says Wayne Killen, head of product development: "It's not a question of need, but want. There's the feeling in the company that we … Read the whole story

[Research] Improved accountability for marketing spending is still high on their radar, with 53% saying that a better system for measuring marketing ROI is … Read the whole story

[Technology] Built on the Microsoft software platform, StoreXperience bills its application as a "personal shopping assistance." While the app provides information on products, it … Read the whole story

[Automotive] Says Jack Pitney, VP/marketing for BMW, the effort will bear some resemblance to the company's quirky marketing strategy for Mini: no TV ads, … Read the whole story

[Retail] Retailers are seeing decided benefits from card use. Consumers tend to spend more than was loaded on their gift cards, and January retail … Read the whole story

[Pharma] "Ultimately," says Robert Passikoff, president of the consultancy Brand Keys, "the problem is that it's touching on emotional terror, [which is] 'Well, they … Read the whole story