Marketing Daily
Wednesday, January 16, 2008
  • Hyundai Looking For Brand-Boosting Halo In Genesis

    [Automotive] Says Wayne Killen, head of product development: "It's not a question of need, but want. There's the feeling in the company that we … Read the whole story

  • CMOs Predict Marketing Spend Will Increase

    [Research] Improved accountability for marketing spending is still high on their radar, with 53% saying that a better system for measuring marketing ROI is … Read the whole story

  • With Microsoft, Firm Brings Interactivity To Retail

    [Technology] Built on the Microsoft software platform, StoreXperience bills its application as a "personal shopping assistance." While the app provides information on products, it … Read the whole story

  • BMW Looks To Mini As It Launches New Series In U.S.

    [Automotive] Says Jack Pitney, VP/marketing for BMW, the effort will bear some resemblance to the company's quirky marketing strategy for Mini: no TV ads, … Read the whole story

  • Gift Cards: 5% Growth Projected Through 2012

    [Retail] Retailers are seeing decided benefits from card use. Consumers tend to spend more than was loaded on their gift cards, and January retail … Read the whole story

  • Marketers Brace For Fallout From Vytorin Report

    [Pharma] "Ultimately," says Robert Passikoff, president of the consultancy Brand Keys, "the problem is that it's touching on emotional terror, [which is] 'Well, they … Read the whole story