Marketing Daily
Thursday, January 17, 2008
  • Brand Extension Needs To Fit Product, Service Mission

    [Research] The "incredibly careful stewardship" of the brand has allowed Newman's Own to be accepted on products as wide ranging as dog food, microwave … Read the whole story

  • Apple Brings TV Marketing Into Focus

    [Technology] Not much has been done to market Apple TV since it began shipping in March. That's about to change, according to analysts who … Read the whole story

  • Quality Of Brand Awareness On Super Bowl Is Winning Key

    [Sports] Brand Keys says that return on investment is really consequent to how well the spectacle and demographic appeal of the game fits a … Read the whole story

  • L.L. Bean Jumps To No. 1 In Customer Love

    [Retail] The Freeport, Maine-based company, judged the best across all formats, is the only "old-school" retailer in the top five this year. The poll, … Read the whole story

  • Infiniti Kiosk To Enter New Dimension On Design Tour

    [Automotive] The company is expecting some 200,000 people to try the kiosk. "We just had both creative and account people at the show in … Read the whole story