Marketing Daily
Friday, January 18, 2008
  • As Luxury Brands Sputter, Saks Tests New 'Off 5th' Concept

    [Retail] Bulking up its "value-priced" brand during an economic downturn--as logical as it seems--carries significant risk, says Milton F. Pedraza, CEO of The Luxury … Read the whole story

  • Unilever Targets Young Women Who Watch Super Bowl

    [Packaged Goods] The company will pitch the brand with a new "Life Can't Wait" platform. The effort includes ad featuring Marilyn Monroe, Madonna and … Read the whole story

  • Early Marketing/R&D Integration Key In Drug Launches

    [Pharma] "The most successful companies now achieve 'share of voice' quickly, in a highly competitive marketplace, by creating cross-functional launch teams or committees," says … Read the whole story

  • How Do You Market Open-Source Applications That Are Free?

    [Electronics]" One day we'd like to see ads for four Linux desktops and three Linux laptops when you walk into at a Best Buy … Read the whole story

  • Consultancy Mines Data To Develop 'Vehicle DNA'

    [Automotive] "One of our positions is that for new vehicle buyers, in general, their desires are very similar regardless of ethnic affiliation," says Strategic … Read the whole story