Marketing Daily
Monday, January 21, 2008
  • Wal-Mart Dials 1-800-Contacts, Orders New Pair

    [Retail] Clearly comfortable uniting with a company that annually hires 10,000 times the number of employees it has, 1-800's Kevin McCallum says the deal … Read the whole story

  • Nintendo Launch Party Boosts Marketing For Retailers

    [Technology] Nintendo's grandiose marketing efforts help retailers sell products, too, according to the president of Budget Video Games, and founder of the Internet Merchants … Read the whole story

  • New Anti-Smoking Ads Turn Marketing On Its Ear

    [Strategy] The new push, "The Sunny Side of Truth," is a tongue-in-cheek effort that matches Broadway-style music and lyrics in ads, some of which … Read the whole story

  • Trendspotting: Fashion E-Tailing Gets Personal

    [Retail] Expect companies that continue to try and find fit solutions to do well, even if bigger companies can't. "There is definitely a frustration … Read the whole story

  • Marketers Make Friends With Savvy Online Consumers

    [Trends] Marketers' presence on the sites is growing, and is drawing consumers' free media time less than a year after brands took to the … Read the whole story