Marketing Daily
Wednesday, January 23, 2008
  • KFC Dares Super Bowl Players To Do 'Chicken Dance'

    [Restaurants] The Yum Brands-owned company is offering to create a $260,000 scholarship in the name of the first player or entertainer to do the … Read the whole story

  • Apple Defies Slump, Reports Strong Sales, Profit

    [Technology] Marketing paid off big time for Apple in the final 2007 quarter, Apple's first fiscal quarter. The Cupertino, Calif. company Tuesday reported that … Read the whole story

  • 'Good,' 'Quiet' Are Marketing Keys Now, Says Analyst

    [Trends] Faith Popcorn's premise: The public's deep disillusionment with the state of the world, "the establishment" and consumption is causing working women and men … Read the whole story

  • Council: Customer Affinity Is New B2B Marketing Measure

    [Research] The study confirmed that customers rank brand perception low on the totem pole in terms of what drives their relationship and purchasing decisions, … Read the whole story

  • Unilever Updates Butter Campaign With Wry Look Back

    [Food] The national broadcast advertising portion kicked off last week with a 30-second spot in which the Buttertons, a '50s-era family that embodies white … Read the whole story

  • Campaign Offers Sense of Empowerment

    [Technology] TV ads will run during high-anxiety periods like Sunday evenings, before the dreaded first day of the week; during the commute, or the … Read the whole story