[Transportation] The print, newspaper, outdoor, and digital ads feature real Virgin America flight attendants. Shot inside the company's planes, the effort also highlights the … Read the whole story

[Research] On the positive side, search/social media agency Reprise found that: 70% of this year's advertisers bought placement in paid search against their brand … Read the whole story

[Beverages] In order to pass FDA muster, the company removed the tagline, which had been "the legal alternative," added an anti-drug warning label on … Read the whole story

[Research] Harris last month polled 2,302 adults, of whom 1,562 follow one or more sport, and found that 30% of the latter say professional … Read the whole story

[Strategy] "What surprised us most in the study is that we thought [that] since some of these marketers were using social media so well, … Read the whole story