[Automotive] "The thing that's interesting is that, for GM, there is a more healthy degree of desirability from the quality and design standpoint," says … Read the whole story

As I look out over the horizon, I predict some tectonic shifts in the world of green marketing that well-intended marketers should heed if … Read the whole story

[Research] A Boston Consulting Group study finds marketers should ensure their claims are tangible and delivered credibly. Word-of-mouth brand ambassadors count for more than … Read the whole story

[Electronics] The marketing strategy didn't come easy. AMD stopped marketing to consumers. Execs left egos at the door and found ways to help partners … Read the whole story

[Retail] While Nascar is currently struggling with falling ratings, declining ticket sales, and a fickle 18-to-35 demo, apparel is said to be one of … Read the whole story

[Automotive] "PGA made good sense for Bridgestone. And NFL was also a no-brainer," says a company VP. "Our involvement with the half-time show and … Read the whole story