Marketing Daily
Wednesday, February 13, 2008
  • Affluent African-Americans Buoy Community Buying Power

    [Research] In terms of buying and spending, African-Americans are more likely to buy food and clothes--particularly dress clothes--than other ethnic groups. They are also … Read the whole story

  • Toyota Pitches Corolla To Dreamers With Little Coin

    [Automotive] Says Saatchi & Saatchi's Greg Wells: "The challenge was to rejuvenate the Corolla brand to those under 35." He adds that the humorous … Read the whole story

  • Virgin Atlantic Effort Spotlights Mobile Marketing Microsite

    [Transportation] The "Love from Above" effort launched last week projects London landmarks onto the skies above Manhattan and Chicago through Thursday. The spotlights invite … Read the whole story

  • Heads Roll--Again--As Kia Rushes To Own U.S. Market Segment

    [Automotive] "When Kia was up 4% at the end of last year against a flat market, most companies would consider that good news," says … Read the whole story

  • Will Green Initiatives Win Back Price-Sensitive Shoppers?

    [Retail] While the trend certainly isn't new, observers are impressed with the sudden escalation. Maybe, in a soft economy, it's a way for retailers … Read the whole story