Marketing Daily
Thursday, February 21, 2008
  • Oscar Ads Gear Up To Steal Star Sparkle

    [Entertainment] Brands paid big bucks to advertise during the 80th Annual Academy Awards. American Express, Coca-Cola, General Motors, J.C. Penney, L'Oreal, Mars, MasterCard, McDonald's, ... Read the whole story

  • Coffeehouses Perk Up On News Of Starbucks' Closure

    [Beverages] Stew Leonard's on the East Coast, Coffee Klatch Roasting on the West Coast and Java Station Espresso Café in the nation's heartland are ... Read the whole story

  • BMW Mini Campaign Supports Brand, Launches Clubman

    [Automotive] Says the company's marketing communications manager, efforts running now aim to target a "Mini mindset" demographic "to get people behind the wheel who ... Read the whole story

  • Marketers Say TV Is Dead, Long Live TV!

    [Trends] More than 60% of marketers believe television has become less effective over the past two years. However, nearly half of them have begun ... Read the whole story

  • Homemade Honda Spot Is A Good FIT

    [Automotive] John Kramer, an aspiring filmmaker and winner of the short film contest was intrigued by the Honda FIT car he saw advertised ... Read the whole story

  • Looking For Insight? Tiptoe Into Customer Call Centers

    [Research] "Marketing execs are more involved," says a company that helps them analyze calls. "They're now viewing this as the world's biggest focus group. ... Read the whole story