[Entertainment] Brands paid big bucks to advertise during the 80th Annual Academy Awards. American Express, Coca-Cola, General Motors, J.C. Penney, L'Oreal, Mars, MasterCard, McDonald's, … Read the whole story

[Beverages] Stew Leonard's on the East Coast, Coffee Klatch Roasting on the West Coast and Java Station Espresso Café in the nation's heartland are … Read the whole story

[Automotive] Says the company's marketing communications manager, efforts running now aim to target a "Mini mindset" demographic "to get people behind the wheel who … Read the whole story

[Trends] More than 60% of marketers believe television has become less effective over the past two years. However, nearly half of them have begun … Read the whole story

[Automotive] John Kramer, an aspiring filmmaker and winner of the Crackle.com short film contest was intrigued by the Honda FIT car he saw advertised … Read the whole story

[Research] "Marketing execs are more involved," says a company that helps them analyze calls. "They're now viewing this as the world's biggest focus group. … Read the whole story