[Trends] Most marketers use Q data to assess the existing appeal and attention-getting power of deceased celebrities who may tie in well with their … Read the whole story

Media Category 2006 vs. '07 Change Internet 18.9 % National Magazines 7.6 % Outdoor 7.2 % Nat'l Sunday Supplements 4.9 % National Cable TV … Read the whole story

[Packaged Goods] In the print ad, Ashley Tisdale, star of the Disney Channel's "High School Musical" franchise, walks toward a bank of photographers in … Read the whole story

[Technology] Amazon will be able to track not only companies that place advertisements, but also consumers who text a keyword to complete the transaction. … Read the whole story

[Restaurants] "Results were impacted by a calendar shift in 2008 with the Easter holiday," said the struggling restaurant chain. "First-quarter sales also were impacted … Read the whole story

[Financial Services] "The credit card industry is steadily pulling back and readjusting," reports Mintel. "With the market unstable and people worried about financial risk, … Read the whole story