Marketing Daily
Wednesday, April 16, 2008
  • Kodak CMO Hopes To Gain Mindshare With PGA Deal

    [Electronics] In June, Kodak will announce sponsorships for 26 PGA tournaments, one hole each game. The 26 most difficult holes will become the Kodak … Read the whole story

  • Top 15 New Beer Brands In 2007

    1| Miller Chill 2 | Bacardi Silver Mojito 3 | Landshark Lager 4 | Bud Light Chelada 5 |Smirnoff Ice Pomegranate Fusion 6 | … Read the whole story

  • BMW's TV, Web Campaign Focuses On Souped-Up M3 Engine

    [Automotive] The effort includes a meta-video about how GSD&M; shot the spot in Belgium. The video shows how the agency took three M3 engines … Read the whole story

  • Food Lion Unit Targets Grocery Shoppers With A Funny Bone

    [Retail] "It's just a fun kind of supermarket," says David Oakley, creative director of BooneOakley, Bloom's Charlotte, N.C.-based agency. The campaign continues to use … Read the whole story

  • Study Finds The Rich Are Like Us: They Comparison-Shop, Too

    [Research] In affluent houses, mothers depend on children for ideas on brands to buy, places to shop, technology to deploy, vacation ideas and even … Read the whole story

  • Low-Hanging Fruit Can Feed Brands Well Into The Future

    [Trends] Many companies will choose branded social networks to generate these benefits. The research reveals that early adopters are implementing social media in their … Read the whole story