Marketing Daily
Monday, April 21, 2008
  • New Sony Campaign Will Tell 'Knowledge Transfer' Story

    [Electronics] Steven Sommers, director of corporate marketing at Sony Electronics, says the campaign tells a "knowledge transfer" story. "We want consumers to know that … Read the whole story

  • Top 10 Brands That Get Most WOM*

    1 Target 2 Wal-Mart 3 Verizon 4 AT&T;/Cingular 5 Coke 6 Apple Computer 7 Pampers 8 Sprint/Nextel 9 Gerber 10 Pepsi * Among new/expectant … Read the whole story

  • Brands Are Big Word-Of-Mouth Topics Among New Moms

    [Research] As might be guessed, 64% have at least one conversation per day about children's products (versus 33% for total women and 25% for … Read the whole story

  • John Hancock: Media May Change, But Not The Message

    [Financial Services] The spots use only ambient sound and the clicking of a keyboard to get their message across. "In today's market, it seems … Read the whole story

  • AT&T Dangles Olympics Trip In Online, Mobile Campaign

    [Telecom] AT&T; is announcing one grand-prize winner weekly for eight weeks starting last week. Other prizes awarded include Nintendo Wii game consoles with "Mario … Read the whole story

  • Study: Green Shoppers Gullible And Confused

    [Retail] To appeal to more sophisticated buyers, and to ward off a pending backlash for the masses as they wise up, Cone's Mike Lawrence … Read the whole story

  • General Motors Bundles All Brands Except Chevy, Saturn

    [Automotive] Although superficially it may seem as if the changes might weaken the separate identities of the brands GM will now bundle, the reasoning … Read the whole story