[Legal] The suit, filed in the High Court of Justice in London, England, says Kenwood "willfully copied, and now infringes the trademark shape of … Read the whole story
1| Procter & Gamble 2| Unilever 3| Clorox Co| 4| Nestlé 5| Kraft Foods 6| Coca-Cola 7| Frito-Lay 8| Campbell Soup 9| ConAgra 10| … Read the whole story
[Retail] Chris Hoyt of Hoyt & Company says that the relationship between brand marketers and their agencies is critical to success in Shopper Marketing. … Read the whole story
[Strategy] Increasingly, consumer-generated media are being recognized as having the power to impact customer profitability and even brand/company value. "Brand perception is starting to … Read the whole story
[Restaurants] The ad push shows consumers literally eating $5 bills, which is meant to illustrate how Americans are looking desperately for a good value … Read the whole story
[Research] For marketers, says Moxie Interactive's Joanna Sammartino, that means it's important to invest in the "softer sell" and focus on getting their brand … Read the whole story