[Automotive] It is arguably the first product launch by Toyota (exclusive of the Scion division) that used no traditional media. The new campaign is … Read the whole story
One way to start evolving your thinking is to try to answer this question: do you have any idea how many different bits of … Read the whole story
[Research] The report unearthed evidence of a trend it calls "sector stretch," with consumers increasingly able to differentiate corporate behavior within sectors, for example, … Read the whole story
[Telecom] The first group of ads targets a general audience, putting the focus on high-speed services. Qwest's Kim Whitehead says the message aims to … Read the whole story
[Beverages] As the camera pans across the idyllic beach, a trail of several "bootprints" in the sand leads to bare footprints, a pair of … Read the whole story
[Automotive] It centers on vignettes in which a new comedian each week does a comedy routine inside the Pilot. At the end of the … Read the whole story
[Strategy] As ABC unveiled a slimmer slate of fall shows during its upfront presentation, it also launched a new research tool for marketers: the … Read the whole story