Marketing Daily
Monday, May 19, 2008
  • Gen Y Is Going To Need Financial Guidance More Than Most

    [Financial Services] They've been saddled with more student debt than previous generations, are continuing to rack up credit card debt, and are not putting ... Read the whole story

  • Where Are We Buying Groceries?

    Wal-Mart is picking up grocery shoppers with higher incomes. Among households who report an income greater than $50K, Wal-Mart's share of preference as a ... Read the whole story

  • XM To Roll NavTraffic Into 2009 Model-Year Vehicles

    [Automotive] The Washington, D.C., company is launching an integrated ad campaign to promote the new feature to commuters. The effort, launching today, pitches NavTraffic, ... Read the whole story

  • Straw Hat Dangles Pizza In Newly Launched Video Contest

    [Restaurants] One or more of the top videos could end up in an advertisement set to run on television and in select movie theaters. ... Read the whole story

  • Hershey's Bliss Joins The Experiential Party

    [Food] The "Taste of Bliss" parties mesh naturally with the brand's message and female target audience, says Hershey director of product publicity Jody Cook. ... Read the whole story

  • Nintendo To Demo Wii Fit Today In N.Y.'s Central Park

    [Technology] The all-day event at the park coincides with National Fitness and Sports Month. It will center on live demos of the Wii Fit ... Read the whole story

  • Jack Daniel's Parks Nascar Race Car On New Mini-Site

    [Spirits] The goals of "Jack's Track" are to drive brand engagement, measured through time spent on the site, and to build consumer/brand relationships though ... Read the whole story