[Food] The consumer marketing giant's sales exceeded the $10 billion mark for the first time during the fiscal year that ended April 30, according … Read the whole story
Top 10 DMAs Chicago, 129* Dallas-Ft. Worth, 129 Atlanta, 127 Minneapolis-St. Paul, 118 Boston (Manchester, N.H.), 118 Rochester, N.Y., 117 Baltimore, 117 Washington, D.C. … Read the whole story
[Strategy] If "Top of page" should replace "Top of mind" as a measure of awareness, then instead of impressions, marketers should focus on relationships, … Read the whole story
[Telecom] Kirk Parsons, senior director of wireless services at J.D. Power and Associates, says consumers like the ease of use in smartphones, especially those … Read the whole story
[Retail] Any downturn in spending is still likely to favor the strongest brands. "American consumers always have to spend money, but they'll trade down. … Read the whole story
[Trends] A survey of members of the Association of National Advertisers shows that 74% of marketers employ integrated marketing campaigns for most, if not … Read the whole story
[Research] A new study suggests that childhood obesity may be leveling off in the U.S., after steadily increasing for decades. The finding comes as … Read the whole story