Marketing Daily
Monday, June 9, 2008
  • PayPal's First CMO Seeks Stronger Identity, Better CRM

    [Financial Services] "It's a brand people are passionate about, which is strange for the marketing space," says Barry Herstein. "We're still in the early … Read the whole story

  • Who's Buying Rechargeable Batteries?

    Top 10 DMAs 1 Seattle/Tacoma, Wash. 2 South Bend/Elkhart, Ind. 3 Philadelphia 4 Traverse City/Cadillac, Mich. 5 Mankato, Minn. 6 Atlanta 7 Santa Barbara/Santa … Read the whole story

  • Consumers Shun Convenience, Scurry Back To Basics

    [Retail] Gas price shock has caused sales at gas-station convenience stores to drop sharply, falling 6% in the first quarter of the year. The … Read the whole story

  • Kmart Boosts 'Incredible Hulk' With Burger King Tie-in

    [Entertainment] "This is Kmart's first national text-messaging program," says Tassie Anthony, manager, marketing planning for Kmart parent Sears Holdings Corporation. "We have done entertainment … Read the whole story

  • Despite Downturn, Hispanics Still Buying Big-Ticket Items

    [Electronics] "I'm seeing more [say they will] buy cars and furniture, too," says Vertis Communications' Scott Marden. "Marketers with a multicultural campaign should include … Read the whole story

  • Recession, You Say? Pass Me The Beer And Pasta

    Food, Beverages During a poor economy, manufacturers and retailers can benefit by further increasing the exposure of products that are recession-proof, and implementing strategies … Read the whole story

  • Study: Image-Oriented Emails Not Getting Delivered

    [Strategy] It's back to the drawing board for marketers, whose image-oriented email campaigns are increasingly being blocked by default and Web mail clients. By … Read the whole story