Marketing Daily
Thursday, June 19, 2008
  • McDonald's Marks Big Mac's 40th With Jingle Contest

    [Restaurants] The "Big Mac Chant-Off" will be supported with an integrated campaign comprising a seven-week media flight with a mix of TV, digital and … Read the whole story

  • Top 10 Companies By Ad Spend In Q1'08

    Q1'08Q1'07% +/- P&G $903$75519.57% GM $537$4938.81% AT&T $466$555-16.15% Verizon $401$4000.43% Pepsi $355$25439.86% Toyota $350$29419.30% Ford $330$446-26.00% Time Warner $324$351-7.75% J&J$316$354-10.72% Disney $300$332-9.67% Total$4,282$4,2341.13%  Source: … Read the whole story

  • Top 10 Companies By Ad Spend In Q1'08

    CompanyQ1'08Q1'07% +/- Procter & Gamble Co.$902.8$755.019.57% General Motors Corp. $536.5$493.08.81% AT&T; Inc. $465.7$555.4-16.15% Verizon Communications Inc. $401.4$399.60.43% PepsiCo Inc. $354.8$253.639.86% Toyota Motor Corp. $350.4$293.719.30% … Read the whole story

  • Amusement Parks Hope To Benefit As Low-Cost 'Daycations'

    [Entertainment] "The only way to get a bump in attendance is when parks reinvest in major new expansions," says Economics Research Associates' Christian Aaen. … Read the whole story

  • Mighty Leaf Tea To Get Star Treatment

    [Beverages] The plan is to use both traditional and non-traditional marketing strategies and a range of entertainment and celebrity-driven initiatives. For example, The Firm … Read the whole story

  • Chase Pitches Hispanic Consumers With New Campaign

    [Financial Services] "Our Hispanic customer base has been growing especially more recently when we have launched new services such as a new Web site … Read the whole story

  • CMO Council Survey Finds Inertia Among The Ranks

    [Research] Marketers are not taking advantage of all--or even many--of the tools available to them to create effective sales and marketing platforms. What's more, … Read the whole story

  • Cardo Systems' Online Video Creates Urban Legend Marketing

    [Telecom] The company, which manufactures high-end Bluetooth mobile phone headsets, designed the videos to raise brand awareness and buzz for its products. Cardo's creative … Read the whole story