[Automotive] Nissan's "Master the Shift" presence at races will reach "tens of thousands of people--race participants--who have a lot of personal connection to it," … Read the whole story
Change begets innovation, spurs new markets, and drives new products. Marketers must understand the dynamics of these forces to keep them looking ahead rather … Read the whole story
[Strategy] Brands complete for paid sequences in reality shows where products are written into the plot. The product plays a part in the narrative … Read the whole story
[Beverages] The goodwill generated can't be expressed in dollars. "We can always count on the support of Nestle Waters to help us provide essential … Read the whole story
[Retail] Domestic sales were especially weak, falling 8.8% to $2.17 billion, with comparable-stores sales dropping 12.2% for the quarter. Web sales managed a 3% … Read the whole story
[Automotive] The league suffers from low awareness, which NHRA plans to remedy with a marketing campaign including advertising and events this year. "We are … Read the whole story