[Automotive] Nissan's "Master the Shift" presence at races will reach "tens of thousands of people--race participants--who have a lot of personal connection to it," ... Read the whole story

Change begets innovation, spurs new markets, and drives new products. Marketers must understand the dynamics of these forces to keep them looking ahead rather ... Read the whole story

[Strategy] Brands complete for paid sequences in reality shows where products are written into the plot. The product plays a part in the narrative ... Read the whole story

[Beverages] The goodwill generated can't be expressed in dollars. "We can always count on the support of Nestle Waters to help us provide essential ... Read the whole story

[Retail] Domestic sales were especially weak, falling 8.8% to $2.17 billion, with comparable-stores sales dropping 12.2% for the quarter. Web sales managed a 3% ... Read the whole story

[Automotive] The league suffers from low awareness, which NHRA plans to remedy with a marketing campaign including advertising and events this year. "We are ... Read the whole story