Marketing Daily
Friday, June 20, 2008
  • Nissan Inks Deal With Rodale To Showcase Maxima

    [Automotive] Nissan's "Master the Shift" presence at races will reach "tens of thousands of people--race participants--who have a lot of personal connection to it," … Read the whole story

  • Up Close And Personal With The World

    Change begets innovation, spurs new markets, and drives new products. Marketers must understand the dynamics of these forces to keep them looking ahead rather … Read the whole story

  • FCC Is Urged To Clamp Down On Product Placement

    [Strategy] Brands complete for paid sequences in reality shows where products are written into the plot. The product plays a part in the narrative … Read the whole story

  • Nestle Waters, Others Offer Midwest Disaster Relief

    [Beverages] The goodwill generated can't be expressed in dollars. "We can always count on the support of Nestle Waters to help us provide essential … Read the whole story

  • Circuit City Posts Expected Loss, Adds High-End Brands

    [Retail] Domestic sales were especially weak, falling 8.8% to $2.17 billion, with comparable-stores sales dropping 12.2% for the quarter. Web sales managed a 3% … Read the whole story

  • Brands Help Hot Rod Group Build On Heritage

    [Automotive] The league suffers from low awareness, which NHRA plans to remedy with a marketing campaign including advertising and events this year. "We are … Read the whole story