[Automotive] Trucks and SUVs, which not long ago were rocket fuel to U.S. sales, have become a ball and chain around the ankles of … Read the whole story
1. Laredo, Texas 2. Rochester, N.Y. 3. Syracuse, N.Y. 4. Harrisburg/Lancaster/Lebanon/York, Pa. 5. Buffalo, N.Y. 6. Albany/Schenectady/Troy, N.Y. 7. Providence, R.I./New Bedford, Mass. 8. … Read the whole story
[Research] Moms take a practical attitude. By and large, they do object to marketing/advertising programs that directly target children and teens within the school … Read the whole story
[Food] For now, the agreement covers soup, stock and broth products in North American stores, but it also includes an option to extend the … Read the whole story
[Telecom] While the Web site's tag reads "Twice the speed, half the price," Brad Mays, AT&T; spokesman, says the carrier will focus marketing efforts … Read the whole story
[Packaged Goods] Jeter, who has never pitched Gillette before, will appear in print and broadcast ads, promotions, point-of-purchase materials, interactive Web programs, and PR … Read the whole story
[Automotive] Spanish-language broadcaster Telemundo said it has joined with Ford, even as automakers are cutting budgets, to launch a multi-platform miniseries, "Amores de Luna," … Read the whole story
[Analytics] Under pressure from top management, the marketing and finance divisions of major advertisers are working together to make marketing operations more accountable, according … Read the whole story