Marketing Daily
Tuesday, July 8, 2008
  • Health And Wellness Category Defies Economy

    [Healthcare] While skyrocketing food and fuel prices change how consumers go about their day, those devoted to health and wellness products continue to go … Read the whole story

  • What's That You Say?

    Here are the Top 10 newly coined words compiled from various sources by those wacky folks at Cramer-Krasselt: 1. Luxcession: v. - As the … Read the whole story

  • Kia Brings Out Trademark Humor For Borrego Campaign

    [Automotive] Kia's new spot for the Borrego, its first body-on-frame SUV, continues the automaker's tradition of irony and self-deprecation in advertising--despite the new CEO's … Read the whole story

  • Fey, Scorsese Team Up For New AmEx Spot

    [Financial services] American Express has recruited comedienne Tina Fey and filmmaker Martin Scorsese for a new TV spot that highlights how its Platinum Card … Read the whole story

  • Kohl's Launches Back-to-School Effort

    [Retail] Department store chain Kohl's is launching a back-to-school campaign that ties in it with its existing "Inspired by Artists, Worn by You," effort. … Read the whole story

  • New Guidelines Recommend Reduced-Fat Milk For Toddlers

    [health] Reduced-fat milk gets a leg up thanks to a new set of guidelines published by the American Academy of Pediatrics. According to the … Read the whole story

  • Cadbury Becomes First Sponsor For MTV Interactive TV Poll

    [media] MTV Networks is trying to increase audience retention through commercial breaks with a new interactive poll feature. Viewers will be asked a poll … Read the whole story

  • Holiday Inn Reels In Biz Travelers With 'The Smart Show'

    [Tourism] Holiday Inn Express is launching a second season of "The Smart Show," a Web-based video series geared toward business travelers. Viewers will also … Read the whole story