Marketing Daily
Tuesday, July 15, 2008
  • InBev's Bud Deal Unlikely To Change Branding Tactics

    [Beverages] "There's a lot of difference from the standpoint of price and image between Bud Light versus Stella and Beck's and Bass," says Benjamin … Read the whole story

  • Has DTC Advertising Reached The Point Of Diminishing Returns?

    Instead of further saturating the airways, pharma companies should reallocate more of their budgets to the channels where their patients are. They should build … Read the whole story

  • For Back-To-School, Family Values Make A Comeback

    [Retail] "'Shopping down' is going to continue to be the big trend, not just for back-to-school, but through the holiday season and into next … Read the whole story

  • Southern Comfort Follows Its Target Demographic Online

    [Spirits] Since 2005, the company has run the SoCo Music Experience mostly as a local promotion, taking out print ads in the local markets … Read the whole story

  • AT&T To Back Beijing-Bound USA Basketball Team

    [Telecom] The deal has AT&T; giving its customers USA Basketball team content, news and the like via the Web and mobile video-on-demand content. AT&T; … Read the whole story

  • Sharp Pulls Out The Stops For Solar Panel Campaign

    [Electronics] "When consumers go to their dealer for solar panels, we want them to think about the same Sharp Aquos TVs they have in … Read the whole story