[Beverages] "There's a lot of difference from the standpoint of price and image between Bud Light versus Stella and Beck's and Bass," says Benjamin … Read the whole story
Instead of further saturating the airways, pharma companies should reallocate more of their budgets to the channels where their patients are. They should build … Read the whole story
[Retail] "'Shopping down' is going to continue to be the big trend, not just for back-to-school, but through the holiday season and into next … Read the whole story
[Spirits] Since 2005, the company has run the SoCo Music Experience mostly as a local promotion, taking out print ads in the local markets … Read the whole story
[Telecom] The deal has AT&T; giving its customers USA Basketball team content, news and the like via the Web and mobile video-on-demand content. AT&T; … Read the whole story
[Electronics] "When consumers go to their dealer for solar panels, we want them to think about the same Sharp Aquos TVs they have in … Read the whole story