Marketing Daily
Wednesday, July 16, 2008
  • GM Slashes Marketing Spend In Bid To Stem Losses

    [Automotive] Dan Gorrell, president of Auto Stratagem, says that despite belt-tightening and management changes in the past year, GM still has an over-large bureaucracy. … Read the whole story

  • Cigna Campaigns To Redefine Industry And Its Mission

    [Financial Services] "We are committed to ensuring the people have access to quality coverage across the country," says Derek Weiss, vice president of strategy … Read the whole story

  • Who's Buying Blank CD/DVDs?

    1. Laredo, Texas 2. Washington, D.C. (Hagerstown, Md.) 3. Minneapolis/St. Paul 4. Denver 5. Austin, Texas 6. Chicago 7. Columbia/Jefferson, Mo. 8. St. Louis … Read the whole story

  • Universal Capitalizes On Video Games To Market 'Mummy'

    [Entertainment] Universal spokesman Doug Neil says it's no coincidence the movie will hit theaters about a week before the Olympic Games get underway. In … Read the whole story

  • Second-Generation Americans Reshaping U.S. Palate

    [Trends] For the most part, the trend is fueled by consumers bypassing established mass brands in favor of something that seems more authentic. Part … Read the whole story

  • Sears To Teens: This Is Not Your Parents' Department Store

    [Retail] The retailer is launching an interactive "back to school" marketing campaign, "Don't Just Go Back. Arrive," involving some 13 Web sites and custom … Read the whole story