[Beverages] "I would be nervous if I were selling sports media," says Brand Keys' Robert Passikoff. "In the '60s and '70s [flagrant sports sponsorship] … Read the whole story

1 Plymouth, Minn. 2 Fort Collins, Colo. 3 Naperville, Ill. 4 Irvine, Calif. 5 Franklin Township, N.J. 6 Norman, Okla. 7 Round Rock, Texas … Read the whole story

[Technology] Ticket sales have gone through the roof, and there are hundreds of sold-out IMAX shows across the country. "The reason we hadn't been … Read the whole story

[Retail] The Earth, Love line is pitched as an environmental play--right down to the Tree of Life pendants and the Earth-Mothery Web site, and … Read the whole story

[Financial Services] The campaign is meant to differentiate State Farm from the low-cost insurers who can undercut prices but may not have the same … Read the whole story

[Transportation] Stealing Share's Michael Van Ausdeln suggests that the carriers are stuck because "they haven't had to change their industry in several decades, really. … Read the whole story

[Retail] The upcoming TV commercial will be a direct lift from Panettiere's first music video, "Wake Up Call," which was styled by Candie's apparel, … Read the whole story