Marketing Daily
Friday, July 18, 2008
  • Drivers Happier With Dealership Services Departments

    [Automotive] J.D. Power's study suggests the things that make customers happy in auto service are probably the same as in medical intervention: communication, clear, ... Read the whole story

  • Logo Change: A Kinder, Gentler, Cooler Wal-Mart?

    Wal-Mart is a mighty big ship to turn around, with a fair amount of brand baggage to purge before perceptions can really begin to ... Read the whole story

  • Sony Campaign Illustrates Technological Birth Process

    [Electronics] The biggest challenge became making something so abstract seem believable and real, says 180LA writer Graham Douglas. "We wanted it to seem like ... Read the whole story

  • Nike Kicks Off Sneaker Smackdown

    [Retail] The countdown to the Beijing Olympics is just weeks away, which can only mean one thing: Athletic-shoe companies are preparing to give armchair ... Read the whole story

  • Oil Economist Gets Warm Welcome At Motor Press Gathering

    [Automotive] John Felmy said Congress should be more helpful to the oil companies by not arguing for higher taxes, or for quicker exploration of ... Read the whole story

  • Air Travel Means Endless Ads For Captive Audience

    [Transportation] Once branding consultant warns that the ads could nosedive. "By advertising in the usually highly stressful and negative environments of air travel," says ... Read the whole story