Marketing Daily
Tuesday, July 22, 2008
  • Libby's Campaign Encourages More Family Dinners

    [Food] Libby's is declaring September "National Get Back to the Table Month" and has enlisted country singing star Sara Evans to help promote the ... Read the whole story

  • An Ad Man On 'Mad Men'

    It shows our profession in a glorious time as a business and an ugly time of society. But one thing's for sure: people seem ... Read the whole story

  • Discover Positions Self As Stretched Consumer's Ally

    [Financial Services] The campaign, which is part of the company's two-year-old "Brighter" effort, also includes rich media banners encouraging people to find ways to ... Read the whole story

  • Sara Lee Agrees To Change 'Whole Grain' Label

    [Food] The Center for Science in the Public Interest says it threatened a lawsuit against Sara Lee because "it's a company that makes a ... Read the whole story

  • T-Mobile Makes Its Point In Distinctly Different Ways

    [Telecom] In "More minutes for £30," a British veterinarian wearing a long yellow glove apparently puts his arm up a cow's rear end, searching ... Read the whole story

  • Sobieski Vodka Readies First Major Consumer Campaign

    [Spirits] Continuing with the theme, "Truth in Vodka," the consumer creative promises to poke fun at competitors with such taglines as "Sex May Sell, ... Read the whole story