Marketing Daily
Wednesday, July 23, 2008
  • Reebok Launches New Campaign With 20 NFL Players

    [Retail] Created by Mcgarrybowen, the ad shows players in their off-season pursuits--fishing, laying by the pool, cutting the grass--suddenly heading in the same direction, … Read the whole story

  • Return To Profitability

    If you try to put aside the nasty comments about PCs and Microsoft Vista (we said to "try"!), Apple continues to lead the industry … Read the whole story

  • Staples Goes Co-ed With Bed Bath & Beyond Tie-in

    [Retail] Called "Shop Smart for College," the sweepstakes offers a grand prize of two smart fortwo passion coupe cars combined with respective home office … Read the whole story

  • Fitch: Big Beverage Company Growth Lies Overseas

    [Research] Big beverage marketers will be more strategically focused on international expansion, either through acquiring local brands/distribution networks or making capital outlays to gain … Read the whole story

  • AT&T 'Buddies' Reprise Roles For TV, Broadband Services

    [Telecom] The campaign focuses on the relationship between two main characters--a loyal AT&T; customer and a cable user--who spar over which has access to … Read the whole story

  • Finicky Younger Generation Tests Banks' Strategies

    [Financial Services] "They expect what they want, when they want it and where they want it," Maritz' Thad Peterson says. "And if it's not … Read the whole story

  • Nielsen: Global Ad Spending Up, U.S. Flat

    [Research] Much of the growth came from outside the U.S. and Canada, which saw a 1% increase. Spending in Europe, where the waters may … Read the whole story