Marketing Daily
Monday, July 28, 2008
  • Scion Seeks Community In New Campaign

    [Automotive] The spot ends with the Scion logo and its five-year-old tagline, "What moves you." An additional tagline, "United by Individuality" also appears. "It's … Read the whole story

  • Who's Visiting Theme Parks?

    Residents of: 1. Los Angeles 2. Rochester, N.Y. 3. Harrisburg/Lancaster/Lebanon/York, Pa. 4. Orlando/Daytona Beach/Melbourne, Fla. 5. Springfield/Holyoke, Mass. 6. Syracuse, N.Y. 7. San Diego, … Read the whole story

  • New M&M's Blend Features Nascar Driver

    [Food] In May, to tie in with Kyle Busch's birthday, Mars "presented" the driver with his own "Inner M" print ad. The Inner M … Read the whole story

  • Colorful Dell Festival Puts Focus On Studio Laptops

    [Electronics] "The Dell Dome is a multimedia playground that celebrates self-expression and promotes sharing through art, music and design," explains Lisa Hassel, experiential marketing … Read the whole story

  • Rebate Checks: Where The Money Didn't Go

    [Retail] Retail experts, appearing before Congress last week, say that rising gasoline and grocery prices sucked up much of the juice rebates were supposed … Read the whole story

  •'s Outdoor Push Fits Three-Screen Strategy

    [Telecom] Taking advantage of AT&T;'s partnership with Apple as part of that strategy, designed a cell phone application for the iPhone that lets … Read the whole story

  • Whole Foods, Kellogg's Sponsoring Family Fitness Initiative

    [Food] Kellogg's will relocate its existing "Kellogg's Kidz Kitchen" events from the festival's main beach location to the "Fun and Fit" area for 2009. … Read the whole story