Marketing Daily
Monday, August 18, 2008
  • Microsoft Turns Virtual Concept Into Reality At Sheraton

    [Technology] "It's built to allow a brand like Sheraton to feature local attractions or deliver coupons," says Brian Povinelli, VP/marketing for the brand. "We're ... Read the whole story

  • Top 10 Major Legacy Airlines

    1. Singapore Airlines 2. Malaysian Airline System Berhad 3. Iberia Lineas Aereas de Espana S.A. 4. Aer Lingus Group PLC 5. Deutsche Lufthansa AG ... Read the whole story

  • Bookbags, Footwear Vulnerable In Back-To-School Cutbacks

    [Retail] Yet, NPD points out that because most consumers aren't worried about losing their jobs, consumer spending should hold up. That "most directly reflects ... Read the whole story

  • Benadryl Tops In Brand Buzz As Hay Fever Season Begins

    [Pharma] YouGovPolimetrix's BrandIndex attributes Benadryl's high rankings over the other products to several factors. Among them, the brand's history as an effective over-the-counter treatment, ... Read the whole story

  • Ford's Diminutive Ka Gets Role In Newest James Bond Film

    [Automotive] It is a bit of a switch for Ford, which has relied on Bond films to promote "halo" cars like Mustang and premium ... Read the whole story

  • With A Plan Like Smucker's, Sales Have To Be Good

    [Food] As for marketing once Folgers is in the fold, co-CEO Tim Smucker confirmed the company's intention to "continue to be the No. 1 ... Read the whole story

  • Younger Hispanics Respond Better To Bilingual Online Marketing

    [Research] Bilingual Hispanic consumers' level of participation in forums was higher in bilingual and English-language forums than in Spanish-only forums, Communispace found. "That's a ... Read the whole story