MediaPost Publications - Marketing Daily 09/05/2008

BEVERAGES
Nestlé Goes Nutraceutical With Skincare Launch
by Karlene Lukovitz
Glowelle's taglines invite consumers to "Fall in love with your skin in 30 days" and "Drink in pretty." The launch campaign includes "heavy outreach" … Read the whole story
COMMENTARY
How To Make One-To-One Marketing Work
by John Nardone, Op-Ed Contributor
Five steps that require commitment to implement, but have helped several major marketers improve the productivity of acquisition programs. Read the whole story

RETAIL
Back-To-School Bust Produces Limp Results For Most
by Sarah Mahoney
"Retail sales are being hurt by shoppers spending less on back-to-school and by the diminishing impact of tax rebates," says TNS Retail Forward. "The … Read the whole story
AUTOMOTIVE
Ford Expands Media Reach For Its Flex
by Karl Greenberg
"We see it as a vehicle with a very electric personality, always in motion, and that is how it connects to the target customer," … Read the whole story
ELECTRONICS
Pioneer Plays Up Sights, Sounds In New Ads
by Laurie Sullivan
The ads aim to change Pioneer's image from a tech company that connects people with their favorite music and television shows, to an entertainment … Read the whole story
PHARMA
Research Finds Health Blogging Alive And Well
by Aaron Baar
"[Health blogging] has exponentially grown over the past two years," says Fard Johnmar, founder of Envision Solutions. "Once dominated by medical professionals, the health … Read the whole story
RESTAURANTS
Taco Bell Launches Late-Night, Music Promo
by Karl Greenberg
It touts the chain's "Fourthmeal" late-night-snack program with a national music promotion, "Feed the Beat." The effort, in its third year, centers on a … Read the whole story
RESTAURANTS
Dunkin' Donuts Franchisees Seek Ad Fund Review
by Nina Lentini
The action comes in the wake of the indictment of a former Dunkin' Brands executive on charges of mail fraud in connection with an … Read the whole story