Marketing Daily
Friday, September 19, 2008
  • Techno Brands Lodge Firmly In Global Top 10

    Jez Frampton, global chief executive of Interbrand, says that four of the five companies spotlighted for big shifts upward in the rankings this year ... Read the whole story

  • 'Marketing Daily' Is Live At OMMA!

    Marketing Daily editor Nina Lentini and reporter Karl Greenberg are attending the OMMA Global Conference in New York. Here's what's on the agenda this ... Read the whole story

  • Nintendo Reaches For Women Through Handbags

    Bags to Riches has set out to prove that accessories found in a woman's handbag are as important in making a fashion statement as ... Read the whole story

  • Auto Industry Faces Slow Recovery, Economist Says

    Auto sales adhere more or less to GDP. Bottom line: this will be the worst year since the early 1990s, with sales around 14.2 ... Read the whole story

  • Polar Targets 90 Million 'Lite' Exercisers With New Device

    In addition to print ads in Walking, the company is counting on social media to get the word out, using forums on its own ... Read the whole story

  • McDonald's Gets Moms Involved In Quality

    "There are a lot of myths out there about McDonald's products, and we wanted to dispel these," says Tara Hayes, program manager. "We will ... Read the whole story