Marketing Daily
Tuesday, September 23, 2008
  • Global Brands Adapt To Meet Changing Economic Climate

    Louis Vuitton began selling products online for the first time last year and supported it with online advertising. "Our challenge was to create ads ... Read the whole story

  • Who's Reading Financial News?

    Top 10 DMAs in which adults say they "regularly read financial news or financial publications. 1 San Francisco/ Oakland/ San Jose 2 Washington, D.C. ... Read the whole story

  • SRO For Brands On The Country Music Bandwagon

    "Country is finally all-American," Roberto Ramos says, pointing out that Americans long more than ever for all things that speak to simpler times. "As ... Read the whole story

  • Oppenheimer Moving Ahead With Planned Ads

    The new effort is meant to continue positioning Oppenheimer as the "voice of reason and confidence," says the company's corporate communications SVP. The work, ... Read the whole story

  • SanDisk To Launch New Music Card Format

    A Forrester Research analyst says the microSD card is not the future of music distribution, but it will remind consumers they don't need an ... Read the whole story

  • At Advertising Week, Learning To Listen

    Marketers' marketing and research has traditionally been limited to the "brand backyard" -- forums like customer care and the brand's web site. It needs ... Read the whole story

  • Charlotte's First TV Ads Focus On 'A Lot'

    The advertising's graphic hook is that the words "a lot" read clearly from inside a lighter-type "Charlotte." It is a literal expression of the ... Read the whole story

  • Archrival Speedo KOs Nike In Elite Swimwear

    "We will continue to supply coaches and collegiate institutions under Nike sponsorship with competitive Nike swimsuits including Nike Swift Swim," the company said in ... Read the whole story