Marketing Daily
Wednesday, September 24, 2008
  • General Mills Expands Hispanic Platform With Univision

    Karla Martinez, co-host of Univision's "Wake-Up America," will star in a series of 30-second vignettes that will air nationwide over the next 12 months. ... Read the whole story

  • Who's A Frequent Flyer Member?

    Top 10 DMAs in which adults answered yes to the question, "Are you a member of a frequent flyer program?" 1 Washington, D.C. (Hagerstown, ... Read the whole story

  • For Honda's Acura Campaign, Media Buy Is Power

    "This is a different approach with a very deliberate feel that focuses on the TL being very present and very large," says a spokesperson ... Read the whole story

  • Leading Trade Group Predicts Coal In Stores' Stockings

    The NRF news was very bad and, on top of that, a new analysis from YouGovPolimetrix's BrandIndex shows that both Macy's and The Limited ... Read the whole story

  • HP Readies Next Piece In 'Self-Expression' Campaign

    An ad promoting HP's box of branding tools popped up Tuesday on the front page of USA Today's business section, reminding small business owners ... Read the whole story

  • Surprise! GM In Good Company In Auto Greenery

    J.D. Power's Chance Parker thinks GM got a boost because of its forthcoming Chevy Volt electric car and because of two-mode hybrid trucks. He ... Read the whole story

  • Small Colorado Bakery Takes On 'Healthy Ingredients'

    After a giggling baker smothers one of her new-made loaves in kisses, a more serious voiceover states, "What's in your bread might surprise you. ... Read the whole story