Marketing Daily
Monday, September 29, 2008
  • ELECTRONICS
    New Xbox Effort Seeks To Change Hardware's Image
    by Laurie Sullivan

    Microsoft executives have been talking up the box's expanded movie and TV download and storage capabilities for more than a year. With the "single … Read the whole story

  • Who's A Gardener?
    by

    Top 10 DMAs in which adults said they participated in outdoor gardening over the past 12 months 1 Burlington, Vt./ Plattsburgh, N.Y. 2 Portland/ … Read the whole story

  • AUTOMOTIVE
    Filmmakers Help Ford Get Word Out On Mustang
    by Karl Greenberg

    The first of the winning films, which are also on www.The2010Mustang.com, aired last week during the premiere of NBC's "Knight Rider," which happens to … Read the whole story

  • BEVERAGES
    Dr Pepper Snapple Realignment Produces New CMO
    by Karlene Lukovitz

    Snapple Antioxidant Water, which has had an uphill battle competing with Vitaminwater, is among the brands getting new packaging. However, it remains to be … Read the whole story

  • RETAIL
    Service, Not Price, Keeps Pharmacy Customers Loyal
    by Aaron Baar

    Another trend shaping the pharmacy sector will be the implementation of in-store health clinics. "Stay tuned," says J.D. Power and Associates' Jim Dougherty. "It's … Read the whole story

  • TRANSPORTATION
    Virgin Atlantic Launches 'Airphoria' Campaign
    by Nina Lentini

    "We recognized the opportunity we had out there, that our messaging is more relevant right now," says Jim Mezoff, VP/marketing. "We are one of … Read the whole story

  • STRATEGY
    Study Find Marketers Seek More Creative Risk
    by Karl Greenberg

    Megan Slabinski, executive director of The Creative Group, said she was surprised. "I think what we normally see is that marketers are more risk-adverse … Read the whole story