Marketing Daily
Monday, September 29, 2008
  • New Xbox Effort Seeks To Change Hardware's Image

    Microsoft executives have been talking up the box's expanded movie and TV download and storage capabilities for more than a year. With the "single ... Read the whole story

  • Who's A Gardener?

    Top 10 DMAs in which adults said they participated in outdoor gardening over the past 12 months 1 Burlington, Vt./ Plattsburgh, N.Y. 2 Portland/ ... Read the whole story

  • Filmmakers Help Ford Get Word Out On Mustang

    The first of the winning films, which are also on, aired last week during the premiere of NBC's "Knight Rider," which happens to ... Read the whole story

  • Dr Pepper Snapple Realignment Produces New CMO

    Snapple Antioxidant Water, which has had an uphill battle competing with Vitaminwater, is among the brands getting new packaging. However, it remains to be ... Read the whole story

  • Service, Not Price, Keeps Pharmacy Customers Loyal

    Another trend shaping the pharmacy sector will be the implementation of in-store health clinics. "Stay tuned," says J.D. Power and Associates' Jim Dougherty. "It's ... Read the whole story

  • Virgin Atlantic Launches 'Airphoria' Campaign

    "We recognized the opportunity we had out there, that our messaging is more relevant right now," says Jim Mezoff, VP/marketing. "We are one of ... Read the whole story

  • Study Find Marketers Seek More Creative Risk

    Megan Slabinski, executive director of The Creative Group, said she was surprised. "I think what we normally see is that marketers are more risk-adverse ... Read the whole story