Marketing Daily
Wednesday, October 1, 2008
  • FINANCIAL SERVICES
    Zurich Group Defies Squeeze, Bows $300M Global Effort
    by Karl Greenberg

    The company has launched its biggest global campaign, and while some of the messaging is about the health of the company's balance sheet (when … Read the whole story

  • The View From Your Window
    by

    Share your view with us by clicking here. Read the whole story

  • COMMENTARY
    Quality Vs. Quantity: Defining The Value Of Qualitative Research
    by Dianne Admire

    Frankly, brand marketers use qualitative research because they have to. Their objectives are to shift attitudes, cause feelings and drive perceptions, and they simply … Read the whole story

  • FOOD
    'Agile' Food Marketers Seizing Economy-Driven Opportunities
    by Karlene Lukovitz

    While the food sector's growth has been driven primarily by price increases implemented to offset higher input costs, branded food manufacturers with the "agility" … Read the whole story

  • RETAIL
    Scary Economy Means More Consumers Will Say 'Boo!'
    by Sarah Mahoney

    Fed up with spooky economic headlines and grim reaper-style newscasts, the National Retail Federation predicts Americans will celebrate Halloween in a big way this … Read the whole story

  • RESEARCH
    CMO Ranks Home Depot Tops In Customer Experience
    by Laurie Sullivan

    "The customer experience doesn't end with each individual piece, whether the web site or the call center or the online advertising," says Liz Miller, … Read the whole story

  • PACKAGED GOODS
    Combe Takes 'Just For Men' Extension To ITV
    by Karl Greenberg

    Joanna Hall, an experience design director with BrightLine, says the effort will continue through next year. She says the campaign comprises a "quick-impulse experience" … Read the whole story