AUTOMOTIVE
by Karl Greenberg
The combination of plummeting loans and shrinking leases is upending the market, which had been defined by consumers trading up from small cars to … Read the whole story
COMMENTARY
by Aaron Baar, Staff Writer
Given what touchy subjects politics and religion both are, why do marketers feel it incumbent upon them to drag the former into their marketing … Read the whole story
RESTAURANTS
by Karlene Lukovitz
Wendy's value-menu moves were a strategic attempt to capitalize on McDonald's' acknowledgement that it might have to alter or replace its $1 double cheeseburger, … Read the whole story
TELECOM
by Laurie Sullivan
Consumer satisfaction for picture clarity and programming exceeds expectations, J.D. Power and Associates found, and customer service has also been tops. For example, installing … Read the whole story
RETAIL
by Sarah Mahoney
The research revealed that hunting for cheaper products provided these women with more than just savings. "They get a real sense of accomplishment, and … Read the whole story
RETAIL
by Nina Lentini
"The Talkin Krazy is sold with a dry erase marker so it can easily wipe clean to start again," says the retailer, adding, "The … Read the whole story
ELECTRONICS
by Karl Greenberg
J.D. Power and Associates says that while price was critical to customer satisfaction in recent years, this year ease of use became more important, … Read the whole story