STRATEGY
by Karlene Lukovitz
"With the democratization of information, consumers can either form around a brand and praise it, or blog it to death," says the co-author of … Read the whole story
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Share your view with us by clicking here. Read the whole story
COMMENTARY
by James R. Gregory, Timothy Robinson
It is leveraging the brand with the greatest levels of familiarity and favorability rather than attempting to rebuild the declining corporate brand, a decision … Read the whole story
RETAIL
by Sarah Mahoney
Initially, it had projected same-store sales to be flat, or slip about 1%. Now, it says those declines are more likely to be between … Read the whole story
PHARMA
by Aaron Baar
"People are looking online for their health-care needs," says John Mangano, senior director of comScore's Pharmaceutical Marketing Solutions practice. "It's clear the more you … Read the whole story
AUTOMOTIVE
by Karl Greenberg
General Motors chairman Rick Wagoner took to the Web last week to reassure the public about the company's position in the first of a … Read the whole story
RESTAURANTS
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From Phoenix to Shanghai, it moved forward this week on two of the "key strategic initiatives" promised last month, the launch of "neighborhood doughnut … Read the whole story
ELECTRONICS
by Karl Greenberg
The new elements include a national sweepstakes promotion, grassroots efforts and retail programs leading to the Postseason and 2008 World Series. The company says … Read the whole story
RETAIL
by Sarah Mahoney
Nike says the ad was directed by David Fincher (Se7en and Fight Club), and that it demonstrates not just the hard work and sacrifice … Read the whole story