Marketing Daily
Tuesday, October 14, 2008
  • RETAIL
    Licensing Agreement Resurrects Sharper Image Brand
    by Sarah Mahoney

    "We have 32 years of a really rich consumer history, and our customers loved our products," says Federico De Bellegarde. "As long as we … Read the whole story

  • The View From Your Window
    by

    Share your view with us by clicking here. Read the whole story

  • BEVERAGES
    Modern-Day Elsies Audition For Happy Cow Glory
    by

    On Monday, four national 30-second TV commercials kicked off a year-long campaign, inviting consumers to go online to choose the latest California Happy Cow … Read the whole story

  • ELECTRONICS
    NBA Gives HP First Deal With Pro Sports
    by Karl Greenberg

    NBA's fans are in all HP's key demographics: enterprise buyers, consumers and small to medium-size businesses. HP's Michael Mendenhall adds that HP activities will … Read the whole story

  • FOOD
    Zero-Cal Stevia Poised To Change Sweeteners Market
    by Karlene Lukovitz

    Coke and Pepsi are salivating over the U.S. potential for stevia-sweetened products because stevia has natural origins and zero calories, carbs and glycemic index … Read the whole story

  • Ford Cites Quality Improvement As Positive Sign
    by Karl Greenberg

    Ford says its Focus compact sedan now equals the Toyota Corolla in problems and customer satisfaction. And the Ford Fusion and Mercury Milan are … Read the whole story

  • TELECOM
    AT&T's Telco TV Available At Giant Retailers
    by David Goetzl

    AT&T has reached deals with two prominent retailers where consumers buying new TV sets for the holidays could immediately sign up for its fledgling … Read the whole story