RETAIL
by Sarah Mahoney
"It's very important to maintain our brand-marketing position, and really try to increase our share of voice," says the company's marketing veep. While it's … Read the whole story
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COMMENTARY
by Eric Holmen
For retailers, the ability to deliver welcomed messages that provide value at a time when consumers need it most -- is key. And for … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The Bridgestone brand, which also is the "Official Tire of the National Football League" and title sponsor of the Bridgestone Super Bowl Halftime Show, … Read the whole story
RESTAURANTS
by Karlene Lukovitz
"Growing Kids Inside and Out," aims to have "a positive impact on the lives of children both developmentally and educationally," says the chain's SVP … Read the whole story
PHARMA
by Aaron Baar
While many pharmaceutical companies reformulate or repackage drugs they've produced for human consumption into the pet medication market, "companies are also looking to develop … Read the whole story
AUTOMOTIVE
by Karl Greenberg
A Toyota spokesperson said the effort follows a similar program under Lexus Financial Services launched in 2005. She says that the company will promote … Read the whole story
BEVERAGES
by David Goetzl
Media companies may find PepsiCo knocking on their doors a little louder over the next year. The beverage giant's CEO said repeatedly Tuesday that … Read the whole story
RETAIL
by Fern Siegel
First there was her TV show, then a popular magazine. Now comes the branding. Daytime host Rachael Ray is making her QVC debut on … Read the whole story