Marketing Daily
Wednesday, October 22, 2008
  • Hummer Personnel Changes May Boost Sales

    "It's to make Hummer more appealing," says an industry observer, because CEO James Taylor might well choose to go with Hummer to whomever acquires … Read the whole story

  • Tecate To Join Oscar De La Hoya In Boxing Ring

    "We are going all out on this," says the brand director. "It's as big or bigger in terms of how we supported the De … Read the whole story

  • The View From Your Window

    Share your view with us by clicking here. Read the whole story

  • Luxury Brands Brace For A Chilly Winter

    For its part, Coach is beefing up its product assortment, including fragrances and jewelry, even as it is reducing the number of handbags it … Read the whole story

  • Newman's Own Delivers Pizza Product

    The Westport, Conn.-based company is testing four varieties in several markets, relying on freestanding inserts, sampling and PR to get the word out about … Read the whole story

  • Extends Deal With NBA

    Besides the logo being on the "NBA Tip-Off" host's desk and on court, will be the prominent commercial advertiser during NBA broadcasts … Read the whole story

  • Brands Lose Relevance in Food-Buying Decisions

    Taste, quality and price are the dominant factors in choosing food in all of the countries except China, where foods' health benefits are most … Read the whole story