Besides a more dour outlook, Brand Keys also notes some key psychographic trends. While consumers consistently want to be seen as "wise shoppers," the … Read the whole story

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"It's too early to say just how successful Wii Music will be, but first-party Wii titles tend to do well on the sales front," … Read the whole story

As part of its promotion, Unilever enlisted Kodiak resident Petal Ruch to try Vaseline Clinical Therapy Lotion, a prescription-strength moisturizer available over the counter, … Read the whole story

A series of five television commercials, featuring a cast of office-worker characters in humorous takes on typical workplace scenarios (which, of course, involve the … Read the whole story

Chevrolet will advertise Traverse in the World Series game program, and two of the vehicles will be on display at the series venues, St. … Read the whole story

Saying that the brand beat its expectations for spring, CEO Sharen Jester Turney says it is headed into the holiday season with "one of … Read the whole story