Marketing Daily
Thursday, October 23, 2008
  • New Study Predicts 5% Decline In Holiday Spending

    Besides a more dour outlook, Brand Keys also notes some key psychographic trends. While consumers consistently want to be seen as "wise shoppers," the … Read the whole story

  • The View From Your Window

    Share your view with us by clicking here. Read the whole story

  • Wii Music To Go Up Against 'Guitar Hero,' 'Rock Band'

    "It's too early to say just how successful Wii Music will be, but first-party Wii titles tend to do well on the sales front," … Read the whole story

  • Unilever Taps Alaskan Town For Vaseline

    As part of its promotion, Unilever enlisted Kodiak resident Petal Ruch to try Vaseline Clinical Therapy Lotion, a prescription-strength moisturizer available over the counter, … Read the whole story

  • Healthy Choice Taps Improv, Ivanka For Launch

    A series of five television commercials, featuring a cast of office-worker characters in humorous takes on typical workplace scenarios (which, of course, involve the … Read the whole story

  • GM Takes Chevy Traverse Out To Old Ball Game

    Chevrolet will advertise Traverse in the World Series game program, and two of the vehicles will be on display at the series venues, St. … Read the whole story

  • Victoria's Secret Banking On 'Emotional Content'

    Saying that the brand beat its expectations for spring, CEO Sharen Jester Turney says it is headed into the holiday season with "one of … Read the whole story