Marketing Daily
Wednesday, October 29, 2008
  • Kia's Sprague Rubs Elbows With NBA Players In 'Court'

    In addition to Scottie Pippin, Spike Lee, Kareem Abdul-Jabbar and other NBA stars, Michael Sprague was on hand in New York as part of ... Read the whole story

  • The View From Your Window

    Share your view with us by clicking here. Read the whole story

  • The Shopping Secrets Of American Millionaires

    To get a closer look at how the rich are shopping these days, Google recently partnered with Unity Marketing to poll extremely well-heeled shoppers. ... Read the whole story

  • ANA: Most Senior Marketers Don't Grasp Brand Value

    "It is critical for marketers to fully appreciate the value of the brand to have a voice with the C-suite to accomplish overall business ... Read the whole story

  • Automakers Cling To Events In Tight Economy

    "There is a transition of marketing dollars being funneled into experiential-marketing events. They are now more like product summits connecting with consumers on their ... Read the whole story

  • Functional Food, Beverage Products Present Opportunities

    Such products are undergoing a "profound shift" away from merely "better-for-you" or "lesser evil" reduced fat/sugar offerings and toward products with ingredients promising benefits ... Read the whole story